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UX Strategy

Jaime Levy
4.9/5 (33126 ratings)
Description:User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.Define value propositions and validate target users through provisional personas and customer discovery techniquesExplore marketplace opportunities by conducting competitive research and analysisDesign experiments using rapid prototypes that are focused on the business modelConduct online user research to gain valuable insights quickly on any budgetTest business ideas and validate marketing channels by running online advertising and landing page campaignsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with UX Strategy. To get started finding UX Strategy, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
304
Format
PDF, EPUB & Kindle Edition
Publisher
O'Reilly Media
Release
2021
ISBN
149205240X

UX Strategy

Jaime Levy
4.4/5 (1290744 ratings)
Description: User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.Define value propositions and validate target users through provisional personas and customer discovery techniquesExplore marketplace opportunities by conducting competitive research and analysisDesign experiments using rapid prototypes that are focused on the business modelConduct online user research to gain valuable insights quickly on any budgetTest business ideas and validate marketing channels by running online advertising and landing page campaignsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with UX Strategy. To get started finding UX Strategy, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
304
Format
PDF, EPUB & Kindle Edition
Publisher
O'Reilly Media
Release
2021
ISBN
149205240X

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