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Service Logic

Per Skålén

4.9/5 (16034 ratings)

Description:What is service logic What does it mean to manage and analyze organizations based on a perspective of service logic Service logic may be contrasted with a goods logic, which used to maintain a dominant position not only in the private and public sector, but also in research in relation to marketing and organizations. According to a goods logic, value is created internally in organizations, whereas a service logic suggests that value is created by customers when using goods or services. Service logic not only alters the ways in which service innovation occurs, but also the ways in which organizations, customers and other actors collaborate. In this book, key concepts related to service logic are explained, such as value co-creation and resource integration. It also brings up how service innovation is carried out from the perspective of a service logic and how actors co-create value in service ecosystems. Furthermore, the book also presents a large number of examples involving online companies such as Spotify, traditional service firms such as Ikea, industrial companies such as Volvo and public organizations such as the Swedish Tax Authority.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Service Logic. To get started finding Service Logic, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 152

Format: PDF, EPUB & Kindle Edition

Publisher: studentlitteratur

Release: 2018

ISBN: 9144125089

Description: What is service logic What does it mean to manage and analyze organizations based on a perspective of service logic Service logic may be contrasted with a goods logic, which used to maintain a dominant position not only in the private and public sector, but also in research in relation to marketing and organizations. According to a goods logic, value is created internally in organizations, whereas a service logic suggests that value is created by customers when using goods or services. Service logic not only alters the ways in which service innovation occurs, but also the ways in which organizations, customers and other actors collaborate. In this book, key concepts related to service logic are explained, such as value co-creation and resource integration. It also brings up how service innovation is carried out from the perspective of a service logic and how actors co-create value in service ecosystems. Furthermore, the book also presents a large number of examples involving online companies such as Spotify, traditional service firms such as Ikea, industrial companies such as Volvo and public organizations such as the Swedish Tax Authority.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Service Logic. To get started finding Service Logic, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Service Logic

Service Logic

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