Read Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value

Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value

Stephan M Liozu

4.9/5 (23791 ratings)

Description:Now is the time to answer that "value" question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer of success.--from the IntroductionPricing based on customer value is a pillar of modern marketing. This book proposes practical and real-life actions that marketers can take to better segment their market, understand their differentiation, and design dollarized value propositions. A must-read! -- Pierre Schaeffer, Chief Marketing Officer, ThalesB2B companies have to be better at understanding their true differentiation and how to translate it into financial benefits for their customers. This book proposes a practical framework for extracting true differentiation and for dollarizing it. Reading it will change your views on how to draft your customer value propositions! --Vishaal Jayaswal, Vice President of Client Solutions & Value Strategy, Cox Automotive Inc. Value-based pricing is much more than a pricing strategy--it is a go-tomarket strategy. This book reinforces that reality and proposes a practical framework for managing value-based transformations. It covers the foundation of marketing: segmentation, differentiation, dollarization, and pricing. Stephan's energetic style and expert perspective shine throughout, making this book an engaging must-read for all commercially focused professionals. --Kevin Lemke, Vice President of Pricing & Commercial Excellence, Stanley Black and DeckerDollarizing differentiation is the essence of value-based pricing. Liozu proposes concrete and practical guidelines for getting started and for using dollarization in go-to-market strategies. Reading this book will change the way you manage your customer value propositions across your entire organization! --Tom Wingren, Director of Pricing & Sales Development, Wartsila Marine Solutions Everyone believes he does value selling, but is that really so? We keep falling into the same traps: thinking value in absolute terms, without reference to a next-best competitive offer; listing benefits but stopping short of putting a dollar tag on them; or, very often, believing value is the same for all customers. Stephan's book is all about avoiding the product-centric traps to really become customer-centric. And unlike most of its kind, it is easy to read and loaded with humor. A compelling read! --Benoit Rengade, Business Process Owner, Value-based Pricing, MichelinWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value. To get started finding Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1945815019

Description: Now is the time to answer that "value" question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer of success.--from the IntroductionPricing based on customer value is a pillar of modern marketing. This book proposes practical and real-life actions that marketers can take to better segment their market, understand their differentiation, and design dollarized value propositions. A must-read! -- Pierre Schaeffer, Chief Marketing Officer, ThalesB2B companies have to be better at understanding their true differentiation and how to translate it into financial benefits for their customers. This book proposes a practical framework for extracting true differentiation and for dollarizing it. Reading it will change your views on how to draft your customer value propositions! --Vishaal Jayaswal, Vice President of Client Solutions & Value Strategy, Cox Automotive Inc. Value-based pricing is much more than a pricing strategy--it is a go-tomarket strategy. This book reinforces that reality and proposes a practical framework for managing value-based transformations. It covers the foundation of marketing: segmentation, differentiation, dollarization, and pricing. Stephan's energetic style and expert perspective shine throughout, making this book an engaging must-read for all commercially focused professionals. --Kevin Lemke, Vice President of Pricing & Commercial Excellence, Stanley Black and DeckerDollarizing differentiation is the essence of value-based pricing. Liozu proposes concrete and practical guidelines for getting started and for using dollarization in go-to-market strategies. Reading this book will change the way you manage your customer value propositions across your entire organization! --Tom Wingren, Director of Pricing & Sales Development, Wartsila Marine Solutions Everyone believes he does value selling, but is that really so? We keep falling into the same traps: thinking value in absolute terms, without reference to a next-best competitive offer; listing benefits but stopping short of putting a dollar tag on them; or, very often, believing value is the same for all customers. Stephan's book is all about avoiding the product-centric traps to really become customer-centric. And unlike most of its kind, it is easy to read and loaded with humor. A compelling read! --Benoit Rengade, Business Process Owner, Value-based Pricing, MichelinWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value. To get started finding Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value

Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value

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