Read The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

Unknown Author

4.9/5 (25638 ratings)

Description:This is the story of a little winery that broke all the rules—and left its footprints all over the industry. When Michael Houlihan and Bonnie Harvey started Barefoot Wines in their laundry room in 1986, they had no idea what they were doing. They had no money or experience, but they made up for that with creativity, resourcefulness, guts, and grit. By the time they sold the brand to E&J Gallo in 2005, they’d won a ton of awards and helped transform an entire industry from stuffy and intimidating to fun, casual, and socially aware. This is a guidebook for anyone in business and a great read for everyone who loves a rags-to-riches story. The Barefoot Spirit is not a dry business textbook. The lessons are cheerfully woven into a twenty-year story that’s inspiring, amazing, and entertaining. It’s a case study, an idea book, an uncommon peek behind the curtain of the wine business, and a snapshot of the American spirit, West Coast style.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand. To get started finding The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: 2013

ISBN: 0988224542

Description: This is the story of a little winery that broke all the rules—and left its footprints all over the industry. When Michael Houlihan and Bonnie Harvey started Barefoot Wines in their laundry room in 1986, they had no idea what they were doing. They had no money or experience, but they made up for that with creativity, resourcefulness, guts, and grit. By the time they sold the brand to E&J Gallo in 2005, they’d won a ton of awards and helped transform an entire industry from stuffy and intimidating to fun, casual, and socially aware. This is a guidebook for anyone in business and a great read for everyone who loves a rags-to-riches story. The Barefoot Spirit is not a dry business textbook. The lessons are cheerfully woven into a twenty-year story that’s inspiring, amazing, and entertaining. It’s a case study, an idea book, an uncommon peek behind the curtain of the wine business, and a snapshot of the American spirit, West Coast style.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand. To get started finding The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

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