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Principles of Pricing: An Analytical Approach

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Description:Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.This book presumes a familiarity with what is typically covered in the quantitative core of a major MBA program. It requires the willingness to pursue logical arguments, some mathematical, to their conclusion. The reward for the effort is a clear understanding of the factors to consider in setting price, the conditions under which different pricing methods are optimal, and how to set prices under competition.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Principles of Pricing: An Analytical Approach. To get started finding Principles of Pricing: An Analytical Approach, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1107010659

Description: Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.This book presumes a familiarity with what is typically covered in the quantitative core of a major MBA program. It requires the willingness to pursue logical arguments, some mathematical, to their conclusion. The reward for the effort is a clear understanding of the factors to consider in setting price, the conditions under which different pricing methods are optimal, and how to set prices under competition.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Principles of Pricing: An Analytical Approach. To get started finding Principles of Pricing: An Analytical Approach, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Principles of Pricing: An Analytical Approach

Principles of Pricing: An Analytical Approach

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