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AdKatha The Story of Indian Advertising

Unknown Author
4.9/5 (28875 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:They say “No history of anything can ever include more than it leaves out.” But we tried.This is the fascinating story of a century of advertising in India, from its early beginnings in the founding of the first small, local, vernacular advertising agency to the present day, when India has grown into one of the world’s most important advertising markets.It is not just a chronological record, but an insightful and absorbing exploration of the way the industry and its creative expression have evolved in response to the dramatically changing economic, cultural and social milieu of the times, from the heyday of the British Raj to the emerging economic superpower of today.The book takes a decade-by-decade look at Indian advertising, succinctly summing up the trends of each period and elaborating on them in rich detail, both visually and verbally. It also presents thought-provoking essays on factors that contribute to the evolution and growth of advertising such as the consumer; market research; the creative product; traditional and new media; the institutions that have helped shape the industry; and future challenges that can be foreseen. This lavishly illustrated and informative book will be of interest to advertising professionals, the marketing world and communication industries, institutions and academics, as well as students and those just wanting an engaging read about a curious but exciting professionWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with AdKatha The Story of Indian Advertising. To get started finding AdKatha The Story of Indian Advertising, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
336
Format
PDF, EPUB & Kindle Edition
Publisher
Prolibris Publishing Media Pvt Ltd
Release
2011
ISBN
8192043215

AdKatha The Story of Indian Advertising

Unknown Author
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: They say “No history of anything can ever include more than it leaves out.” But we tried.This is the fascinating story of a century of advertising in India, from its early beginnings in the founding of the first small, local, vernacular advertising agency to the present day, when India has grown into one of the world’s most important advertising markets.It is not just a chronological record, but an insightful and absorbing exploration of the way the industry and its creative expression have evolved in response to the dramatically changing economic, cultural and social milieu of the times, from the heyday of the British Raj to the emerging economic superpower of today.The book takes a decade-by-decade look at Indian advertising, succinctly summing up the trends of each period and elaborating on them in rich detail, both visually and verbally. It also presents thought-provoking essays on factors that contribute to the evolution and growth of advertising such as the consumer; market research; the creative product; traditional and new media; the institutions that have helped shape the industry; and future challenges that can be foreseen. This lavishly illustrated and informative book will be of interest to advertising professionals, the marketing world and communication industries, institutions and academics, as well as students and those just wanting an engaging read about a curious but exciting professionWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with AdKatha The Story of Indian Advertising. To get started finding AdKatha The Story of Indian Advertising, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
336
Format
PDF, EPUB & Kindle Edition
Publisher
Prolibris Publishing Media Pvt Ltd
Release
2011
ISBN
8192043215

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