Description:Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? Catherine Kaputa provides the answer in this how-to and how-to-think guide for women who want to maximize their potential.The real world rewards perception as well as talent and hard work. That's why the author believes the most important application for branding is not for products, places and companies, but for individuals. To succeed beyond the mid-level in corporations, women must build a successful career identity-- a brand-- one that's authentic, focused and relevant.Drawing on the latest findings of experts in fields of brain science and gender research, Kaputa shows women how to build a brand around their personal strengths and their aptitude as women. This inspirational guide will help any woman come away motivated and with a clear perspective on how to create more confidence, happiness and career success.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Female Brand: Using the Female Mindset to Succeed in Business. To get started finding The Female Brand: Using the Female Mindset to Succeed in Business, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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ISBN
089106284X
The Female Brand: Using the Female Mindset to Succeed in Business
Description: Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? Catherine Kaputa provides the answer in this how-to and how-to-think guide for women who want to maximize their potential.The real world rewards perception as well as talent and hard work. That's why the author believes the most important application for branding is not for products, places and companies, but for individuals. To succeed beyond the mid-level in corporations, women must build a successful career identity-- a brand-- one that's authentic, focused and relevant.Drawing on the latest findings of experts in fields of brain science and gender research, Kaputa shows women how to build a brand around their personal strengths and their aptitude as women. This inspirational guide will help any woman come away motivated and with a clear perspective on how to create more confidence, happiness and career success.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Female Brand: Using the Female Mindset to Succeed in Business. To get started finding The Female Brand: Using the Female Mindset to Succeed in Business, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.